marketing literacy

LU 044: Elena Rossini – The woman who helps changing the world with her movie “The Illusionists”.


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Hey there, lovely radicals: Podcast ahead!

This week on the “Life. Unrestricted.” podcast, I get to talk to Elena Rossini from Como, Italy and Paris, France.

Elena is a filmmaker, photographer, social entrepreneur and public speaker. Her latest film is called “The Illusionists”, a feature-length documentary about the marketing of unattainable beauty ideals around the world. Filming locations included the United States, the UK, the Netherlands, France, Italy, Lebanon, India and Japan. The film has been featured in countless news outlets, and I hope it will be talked about for a long time. Elena has been taking “The Illusionists” on tour, showing it at the biggest companies in Silicon Valley (Apple, Facebook, Google, Twitter…) and at dozens of renowned universities in the United States and Europe. Apart from being a filmmaker, Elena is also the founder and editor-in-chief of “No Country for Young Women”, a website whose aim is to provide positive role models for young girls. The site features over 100 interviews of women representing five continents, seven decades, and over two dozen professions – from NASA engineers, illustrators, architects, to filmmakers and entrepreneurs. In 2014 Rossini co-founded “Gender Gap Grader”, a platform empowering companies and organizations with innovative tools to measure the gender gap. Today, you’ll hear Elena talk about:
– Why she thinks that right now is the best time to be an activist
– Why she is concerned about kids and body image in the age of social media and ruthless advertising
– Why she lived in so many places and what country she feels most rooted in
– What upsets her most about how women are being portrayed and presented in the media and in advertisement
– Why we often buy into (and literally buy) the message of products we don’t really need
– How much time we end up wasting just “to look in order”
– What we really put on our bodies and skins every day – that basically only hurts us – just to look and smell like we think we should
– What she found young girls to be most affected by in terms of their body image
– The danger behind online-personalities that present their disordered behavior in a way that makes people who watch their workout-/diet-/make-up videos think that they have to achieve the same look
– What sparked the idea in her to make a movie about how we are, as women, being presented with illusions, and how we then start to perform an illusion to the outside world
– What she found out about the growing epidemic of body dissatisfaction in women and men
– Why it took her eight years to complete “The Illusionists”
– How she gets treated as a relatively young, female filmmaker
– How she responded to the people who wanted to make her believe that she wasn’t “able enough” to make this movie herself
– Why she selected the countries that she did
– What shocking discoveries she made
– Why she strongly believes in activism and how she saw that it really DOES change things
– What kind of reaction she got from advertising companies when she screened the film
– Why the current way eating disorders are represented in documentaries can contribute to the continuation of the problem, and why it keeps many women/men from actually seeking help
– What she intents to do in the future to help women change those self-defeating behaviors
– What her project “The Realists” will be about
– Why we should spend more time OFFline than online…

… And so much more!

Check out Elena’s work:
http://www.elenarossini.com
http://www.theillusionists.org

The books she mentioned in our conversation:
„Fat is a Feminist Issue“ by Susie Orbach, you can find it here:
https://www.amazon.com/Fat-Feminist-Issue-ORBACH-SUSIE/dp/1784753092/ref=sr_1_1?s=books&ie=UTF8&qid=1490895011&sr=1-1&keywords=fat+is+a+feminist+issue

Here are books about the dangerous power of advertising, by Jean Kilbourne, Mary Pipher, and others:
https://www.amazon.com/s/ref=nb_sb_noss_1?url=search-alias%3Dstripbooks&field-keywords=jean+kilbourne

„Amusing ourselves to death“ by Neil Postman, you can find it here:
https://www.amazon.de/Amusing-Ourselves-Death-Discourse-Business/dp/014303653X

Please consider supporting the podcast with a donation on “Patreon”; so that I can keep producing it. Thank you! Here’s the link:
https://www.patreon.com/lifeunrestricted

Like the podcast? Great! Do subscribe on iTunes (Apple):
https://itunes.apple.com/ch/podcast/life.-unrestricted.-podcast/id1130713233?mt=2
or on Stitcher (Android):
http://www.stitcher.com/s?fid=93987&refid

********* Don’t forget!*********

Make sure to join my tribe and meet some of the most supportive, loving and kind people of all shapes and sizes, including great coaches and leaders! We’re right over here at: http://www.lifeunrestricted.org/join/

 

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LU 023: Me, solo – How to become a critical consumer, make better resolutions & 1000 thank-yous.



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“And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.”—Anaïs Nin.

Lovely radicals!
My knees are a little wobbly, as I bring to you my end-of-the-year solo-episode of the “Life. Unrestricted.” podcast.
That’s because what I put together, isn’t just the usual fluffy-jingly Christmas talk.

See, all around me, people are in a buying frenzy, we are all being bombarded by “special offers” and “limited editions” and “gift ideas”.
And I can’t help thinking of this excellent quote—credited to 15 different people, so I wonder if I should make it mine…? Just kidding!—that says:

“We are persuaded to buy things we don’t need, with money we don’t have, to impress people we don’t care about.”

And as if THAT wasn’t enough to give me a million ideas for this podcast, we are ALSO being bombarded by the same old, sucked dry, tried-and-failed weight-loss New Year’s resolutions. I can’t even with this nonsense anymore!
It makes me want to poke my eyeballs with a pencil and make monkey noises.

This has got to change.

So I’m going to talk about it.
Yes, I feel vulnerable to let the world know where I stand on some of the matters I will be talking about, but that’s a perfect indicator: This is exactly what I have to do.

Get ready, dear ones.
This episode is packed full of what I know about present-day marketing and how this ties into our world’s collective, terrible state of body image.
In my opinion, this knowledge is crucial to become more critical as a consumer and better equipped to see behind façades.

This episode also contains a truckload of NEW New Year’s resolutions to keep you strong on this path towards liberating your wonderful self, and not to fall for the tired old bunch of weight-lossy ones.

And lastly, this episode is full of love. Full of gratitude for you showing up, full of respect for your continuous growth, full of awe for our collective support, our community, our sister- and brotherhood, for lack of a less wooo-wooo word. All of what I say today, is based on my interest to see us blossom.

One promise: After listening to this, you will be perfectly equipped to step into the New Year with an awake mind, a well-oiled internal bullshit-detector, and a protective shield against the onslaught of body negative messages around you.
One warning: Listening to this may cause you to question some beliefs you might have subconsciously been holding on to, and that might feel uncomfortable.
One secret: That’s a sign of growth! Growth happens out of your comfort zone.

See why my knees are shaky?
This one is important.
If I had one Christmas gift wish, I would love for all the (wo)men in the world to have a chance to listen to this. For they deserve to live life true to themselves.

Thank you a million times for being on this journey with me….
You are incredible people, radicals.

I love you.
Meret.

Please consider supporting the podcast with a donation by becoming a “Patreon”; so that I can keep producing it. Thank you!
Here’s the link:
https://www.patreon.com/lifeunrestricted

Please: Do subscribe on iTunes (Apple):
https://itunes.apple.com/ch/podcast/life.-unrestricted.-podcast/id1130713233?mt=2
or on Stitcher (Android):
http://www.stitcher.com/s?fid=93987&refid=

********* Don’t forget!*********

Make sure to join my tribe and meet some of the most supportive, loving and kind people of all shapes and sizes, including great coaches and leaders! We’re right over here at: http://www.lifeunrestricted.org/join/

 

Posted in Allgemein, Podcast | Comments Off on LU 023: Me, solo – How to become a critical consumer, make better resolutions & 1000 thank-yous.